We need to prepare in advance to make our participation in trade shows a Success.
All aspects of the trade show have to be considered and the specifics need to be noted down so that a final list of what needs to be taken for the trade show is finalized.
Use the Trade Show Booth as a Tool, on the show floor your exhibit makes a strong statement about who your company is, what you do, and how you do it.
Make your trade show booth a welcoming space. Have a focal point and a strong key message that communicates a significant benefit to your prospect. Opt for large graphics rather than reams of copy. Create an experience that allows visitors use as many of their senses as possible.
The following are just a few ideas to help you get ready for that all important trade show.
1)If space will allow, erect a stand-alone presentation board. On the board, you can show how clients can benefit by using your services. Be creative and make it stand out. Include pictures, if possible, and be sure your company name and logo are more than obvious.
2)If there is wall space, but your budget is minimal, use your trusty desktop publishing software to create a template of your company name. Use the template, along with bristle board, cardboard, or foam core to make a sign that you can put up on the wall behind your booth.
3)Arrange your table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those.
4)Develop a PowerPoint presentation to display on your table (if an electrical outlet is within reach of your booth). You can make it on your desktop computer and transfer it to a laptop, which you can rent or borrow if you don’t already have one. Your visitors will find this visually appealing and will draw in their attention.
5)Have a portfolio of your work available. Print off some of your best projects, put them into plastic sheet protectors, and arrange them in a binder. Then lay out the binder where visitors can flip through the pages.
6)Have plenty of giveaways, such as business cards, brochures, pens, magnets, and anything else that has your company name and/or logo on it. Most people who attend trade shows are expecting to take home some goodies. And, be sure to use display racks for showing your flyers, specials, brochures, and such.
7)Offer Gift Certificates for some of your services. There’s nothing better than getting a deal and, when they ‘cash in’ their certificate, they will see how valuable your services are and will come back for more.
8)Have a draw for a prize. Offer a prize that, in some way, compliments your business if possible, and appeals to anyone. Have visitors and entrants sign a guestbook, fill in a ticket, or drop their business cards into a fish bowl or gift bag. You can then use this information at a later date to make a follow up contact.
9)If the show will be on for an extended length of time, be sure to have assistance in manning your booth so you can take a break. If you don’t have the option of having someone take over for a bit, be sure to put up a note that tells people how long you will be gone or when you will be back.
10)Most importantly, be friendly and inviting. Say hi to those that turn and look toward you or your booth. Strike up a conversation and be sure to have a short introductory speech ready. And…have fun!
Article Resource:
Kishor Nayak is a Business Consultant working with International clients. Did you find this information useful? You can learn a lot more about how trade show display solutions can help you
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